Born in Singapore and raised in Hong Kong, Denise Lai’s appreciation for creativity was nurtured from a young age; she was constantly doodling on anything from restaurant placemats to old Nike shoeboxes. In highschool, Denise studied Art and Textiles which motivated her to pursue a degree in Graphic Design from Pratt Institute, New York. Now back in Hong Kong, Denise is working as a graphic designer under the moniker D-NYCE Designs.
In 2008, Denise launched her lifestyle blog SUPERWOWOMG – a creative outlet for her to showcase her love for fashion and her eye for great style. Known for her signature oversized glasses, erratic layering of accessories and bubbly personality, Denise’s blog has garnered the attention of both local and international media including Cosmopolitan Australia, South China Morning Post, TimeoutHK and New Monday (Hong Kong). Having been approached and collaborated with brands such as Cole Haan, Forever 21, J Crew and Sam Edelman, SUPERWOWOMG is on its way to becoming the forefront of Hong Kong’s iconic fashion landscape.