Having worked in the music industry, cultural marketing, and fashion retail, Jason Lam aka TOUGHLOVE often finds himself in a world of inspirations, frustrations and just too much information. Created as a way to filter all the noise, TOUGHLOVE.hk is an honest glimpse into the life and times of a New York-Hong Kong creative who is trying to find out what kind of man he’s inspired to be and of course, how handsome he can look while doing it.